Which ad objective is primarily focused on increasing website traffic?

The ad objective that is primarily focused on increasing website traffic is indeed centered around the goal of driving more visitors to a specific website. When an advertiser selects this objective, they are indicating that the primary aim of their advertisement is not just to reach a broad audience, but to encourage these individuals to click through to their website.

Choosing this objective allows advertisers to optimize their campaigns for link clicks, targeting users who are likely to be interested in the content on their website. This means that the ads will be shown to individuals who have demonstrated behaviors indicating they are more inclined to click on links, ultimately increasing the chances of generating website visitors.

The other objectives have distinct focuses, such as driving engagement on posts, promoting conversions to specific actions on the site, or generating leads, which are not centered exclusively on increasing traffic to a webpage. Each objective aligns with different marketing goals, emphasizing the need to select the appropriate one based on the desired outcome of the campaign.