Which audience creation tool is best for building an audience of individuals who have subscribed to a business's newsletter?

The Custom Audience tool is specifically designed for creating tailored audiences based on your existing customer data. In the case of targeting individuals who have subscribed to a business's newsletter, using a Custom Audience allows you to upload a list of subscribers directly into Facebook. This enables precise targeting by reaching out to people who have already expressed interest in your business through their newsletter subscription.

When employing a Custom Audience, marketers can effectively engage their existing subscribers with tailored content, promotions, or updates. This strategy not only enhances communication with current subscribers but also optimizes ad spend by targeting an audience that is more likely to convert or interact due to their prior engagement with the business.

In contrast, Lookalike audiences focus on finding new users who resemble your existing customers rather than targeting those already in your system. Saved audiences employ general demographic and interest-based criteria, and demographic targeting focuses specifically on identifying users using predefined characteristics such as age or location. None of these options provide the specificity and effectiveness that a Custom Audience does for individuals already connected through a newsletter subscription.