Which content format is least likely to engage users on Facebook?

Text-based content is generally considered less engaging on Facebook compared to more visually appealing formats. While text can convey information effectively, it often lacks the visual stimulation that captures users' attention in a fast-scrolling environment.

In contrast, images grab attention quickly and can evoke emotional responses, making them more likely to engage users. Videos are even more engaging as they provide a dynamic experience with sound and motion, encouraging users to spend more time interacting with the content. Carousel formats allow users to swipe through multiple images or videos, making them interactive and engaging as well.

Thus, while text can still have its place on Facebook, it is typically not as effective in engaging users as image, video, or carousel formats, which utilize visual elements to create a more immersive experience.