Which feature allows you to control ad costs effectively?

The feature that allows you to control ad costs effectively is the account spending limit. This tool enables advertisers to set a cap on the total amount they are willing to spend on their advertising within a specific timeframe. By establishing this limit, you can ensure that your spending does not exceed your budget, providing a safeguard against unexpected expenses and allowing you to maintain overall control of your advertising costs.

While daily budget setting also allows for effective cost control by limiting daily expenditures, it does not provide the same level of overall control as the account spending limit, which encompasses all campaigns under that account. The maximum bid strategy influences how much you are willing to pay for each action taken on your ad but does not set a total spending cap. Audience insights, on the other hand, are valuable for understanding who your audience is and tailoring your ads but do not directly control ad costs.