Which feature on Facebook allows businesses to adjust settings and monitor performance across their ads?

Prepare for the Facebook Blueprint Certification. Study with diverse question formats, all with explanations and insights. Get ready to pass your exam!

Ads Manager is the primary tool provided by Facebook that allows businesses to manage their advertising campaigns comprehensively. It serves as a centralized platform where businesses can create, edit, and monitor their ads in real-time.

With Ads Manager, advertisers have access to various functionalities, including the ability to set their campaign objectives, target specific audiences, establish budgets, and schedule ad placements. Additionally, the platform provides detailed performance metrics and analytics, enabling businesses to track the effectiveness of their ads. These insights are crucial for optimizing campaigns, as they help advertisers understand what is working and what may need adjustment.

While the other options, such as the Ads Dashboard and Business Insights, provide valuable information and analytics, they do not match the comprehensive capabilities of Ads Manager for managing and adjusting advertising settings directly. The Campaign Tracker may offer some tracking features but lacks the extensive management functionalities that Ads Manager provides.

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