Which of the following is NOT a characteristic of a defined audience?

A defined audience is characterized by specific traits that are intentionally selected to optimize marketing campaigns. This includes being specific to interests, which ensures that your messaging resonates with individuals who are likely to be interested in your product or service. A defined audience is also sufficiently broad, as it needs to have enough size for effective reach and engagement without diluting its effectiveness through excessive generalization.

Furthermore, a highly targeted audience is essential for tailored marketing strategies that meet the specific needs and preferences of certain groups. This targeting allows advertisers to deliver relevant content and calls-to-action to the right people, enhancing the chances of conversion.

On the other hand, being randomly selected contradicts the principles of audience definition. Random selection lacks the strategic focus that comes with well-defined audience characteristics, which are essential for maximizing the impact of advertising efforts. Randomly selecting an audience would result in a mix of individuals who may not share common interests or demographics, thereby undermining the effectiveness of targeted marketing strategies.