Which of the following is a function of Facebook pixel?

The function of Facebook pixel primarily revolves around tracking conversions and audience performance. When you install the Facebook pixel on your website, it collects data on the actions that users take, allowing you to monitor how effectively your ads lead to conversions such as purchases, sign-ups, or other key actions that fulfill your marketing objectives.

This tracking capability is crucial for optimizing ad performance. By understanding user behavior and conversion patterns, advertisers can make informed decisions about their campaigns, targeting, and ad placements. The pixel helps in measuring the return on ad spend and audience engagement, which ultimately informs how to allocate resources and refine marketing efforts.

Other options do not align with the primary purpose of the Facebook pixel. While managing campaign budgets relates to how you allocate financial resources for advertising, it’s not a function of the pixel itself. Building a long-term marketing strategy involves broader planning and insights rather than the specific tracking that the pixel provides. Similarly, while creating content for ads is essential for effective advertising, it does not fall under the functionality of the Facebook pixel.

Thus, tracking conversions and audience performance encapsulates the core utility of the Facebook pixel, making it the correct choice.