Which of the following is a necessary step in structuring a Facebook advertisement campaign?

Selecting a marketing objective is a fundamental step in structuring a Facebook advertisement campaign because it serves as the guiding principle for all subsequent decisions within the campaign. The marketing objective defines what the advertiser aims to achieve, whether it be increasing brand awareness, generating leads, driving website traffic, or boosting sales. This objective impacts the collection of data, the targeting of audiences, and the overall creative approach of the ads.

Having a clear marketing objective ensures that the campaign is aligned with the business goals and allows for performance measurement against those goals. It also informs the specific actions taken within the Facebook advertising interface, such as the types of ads to create and how to optimize them for the desired outcomes. Without a well-defined objective, a campaign may lack direction and fail to reach its potential effectiveness.