Which tool can businesses use to track conversion events from Facebook ads?

Using Facebook Ads Manager is essential for businesses looking to track conversion events from their Facebook advertisements. This tool provides a comprehensive suite of features specifically designed for managing ad campaigns, including detailed analytics on ad performance.

Within Ads Manager, businesses can set up and monitor conversion tracking, which allows them to measure valuable actions taken by users after interacting with their ads, such as making a purchase or signing up for a newsletter. The conversion data helps advertisers assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve return on investment (ROI).

While other tools like Google Analytics can also track conversions across different digital platforms, they are not solely focused on Facebook ads, making Ads Manager the most tailored option for this specific use case. Similarly, Facebook Business Suite provides general insights and management capabilities for various Facebook and Instagram activities, but it does not offer the same level of detailed ad performance tracking as Ads Manager. Twitter Analytics, on the other hand, is irrelevant in the context of Facebook ad conversions.