Why should advertisers regularly refresh their ad creative?

Regularly refreshing ad creative is essential to avoid ad fatigue and maintain engagement with the target audience. When ads run for extended periods without variation, audiences may become desensitized to the content, leading to diminished interest and lower performance metrics such as click-through rates and conversions. By updating the creative elements—such as visuals, headlines, and call-to-action prompts—advertisers can engage viewers with fresh perspectives and appealing content that encourages continued interaction.

This refresh not only helps in retaining audience attention but also aligns with the dynamic nature of social media platforms, where users are constantly exposed to new content. By keeping the ad creative vibrant and relevant, advertisers can sustain interest and optimize their campaign outcomes over time.